What is Short Message Service (SMS)?

Short message service is used for sending text messages to handsets. Generally, a message comprises of 160 characters. The services that use 5-bit mode can create text messages with 224 characters. Originally, SMS was created for GSM (Global System for Mobile) communication. Today, all the mobile phones support this system.

The greatest advantage of BulkSMS service is that users can easily send text messages via mobile. Moreover, it is not mandatory for the phone of the recipient to be in order to get the message transmitted successfully. The message stays on hold until the phone of the recipient is turned on. Here is all you need to know about the advantages of Short Message Service-

●     Text messages have high conversion rate

Emails have average open rates of 15-22%. More likely, they are delivered in the spam folder. Hence, the conversion rate of emails is lower than text messages. On the other hand, text messaging has an average of 98% open rate. This makes them one of the best tools for advertising.

●     High responsive rate of text messages

According to a study, it takes an average of 90 minutes for the recipient to give the response of an email. The response rate of an average person to a text message is around 90 seconds. There is a huge difference between the two. If your message is time-sensitive then you’ll surely prefer reaching out to your audience via SMS.

●     Text messaging offers flexibility in connecting with the audience

Sources say that an average of 91% people have 24/7 access to their mobile phones. Plus, two out of five people even sleep with their phone close to them. The greatest part is that today all the mobile phones are SMS-enabled. You can reach your potential audience at any hour of the day.

●     No Internet connection required for text messaging

You don’t have to wait for Wi-Fi signals to get going with text messaging. There is no need of internet access to reach out your potential audience. The recipients can receive text messages even if they reach out of range.

●     No meeting with the hassles of downloads

Text messaging works on simple mobiles as well. It is not necessary for the recipients to own a smartphone as SMS is download-free. You don’t have to deal with messaging apps and QR codes or look for a barcode scanner. Simply texting a keyword to one of the shared codes enables automatic text reply, while providing the link to the download page, website, menu, etc. SMS is one of the most reliable ways of reaching the individuals who opted-in for receiving text messages.

The Concluding Word

SMS is generally used for sharing the conversation between co-workers or friends, but today it boasts numerous uses. Subscription text messaging services can be used for transmitting news, weather, stock quotes, and sports updates to the phones of the users. Moreover, SMS API can also be used for notifying the employees of service stops, sales inquiries, and other business-related information. Overall, SMS has proved out to be a boon for various sectors of the economy while benefiting people.

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