If you want to know what’s hot in homeware, menswear, womenswear, childrenswear and even toys, then you need to look to John Lewis. As it’s a premium department store, you can be sure that hot products at John Lewis are excellent indicators of growing trends. So what’s currently hot at John Lewis this season? Read on to find out.

Escaping Reality

Searches for ‘Unicorn’ or Mermaid’ inspired items of clothing and homeware rose dramatically in 2017, as did demand for items inspired by exotic fruits such as pineapples and watermelons and bright creatures such as flamingoes. Some analysts say that during times of economic uncertainty, a need for mythical escapism and exotic flavours becomes more apparent.

Let’s Get Cosy

If staying in is the new going out, then this has certainly been reflected in John Lewis’s sales this year. Sales of homely ‘hygge’ items such as eggcups, tea pots and record players are booming. If being cosy is still in, then so it seems, is being hairy: beard grooming items are still selling like hot cakes.

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Millennial Pink

A dusky beige-pink, this 2017 shade is as popular with women as it is with men. Millennial Pink appears to be the colour defining a more open-minded, gender-fluid generation less constrained by the rules of yesterday. Sales of men’s pink shirts rose at John Lewis by 74% in 2017, whilst women’s pink coats’ sales rose by 55%. You don’t need to go to John Lewis to buy a pink shirt, as many designer options such as men’s Farah shirts from http://ejmenswear.com/brands/farah include pink options as well as claret, burgundy, rose and red.

Toys

In the world of toys, fidget spinners have gone out as fast as they came in, but stalwarts such as Rubik’s Cubes are enjoying a renaissance.

Retail Losers

As we know well, everything that goes up must come down, and inevitably there will be some losers. Last year’s must-have gadget, the vegetable spiraliser, has fallen in sales this year by 40% whilst e-readers, analogue radios and sat navs are definitely on the way out as we look to our smartphones to carry out all these jobs.

Will these hot items be turning up in your stocking this year? Well, that depends on whether you put ‘Unicorn’ in your letter to Santa, doesn’t it?