What is Short Message Service (SMS)?

Short message service is used for sending text messages to handsets. Generally, a message comprises of 160 characters. The services that use 5-bit mode can create text messages with 224 characters. Originally, SMS was created for GSM (Global System for Mobile) communication. Today, all the mobile phones support this system.

The greatest advantage of BulkSMS service is that users can easily send text messages via mobile. Moreover, it is not mandatory for the phone of the recipient to be in order to get the message transmitted successfully. The message stays on hold until the phone of the recipient is turned on. Here is all you need to know about the advantages of Short Message Service-

●     Text messages have high conversion rate

Emails have average open rates of 15-22%. More likely, they are delivered in the spam folder. Hence, the conversion rate of emails is lower than text messages. On the other hand, text messaging has an average of 98% open rate. This makes them one of the best tools for advertising.

●     High responsive rate of text messages

According to a study, it takes an average of 90 minutes for the recipient to give the response of an email. The response rate of an average person to a text message is around 90 seconds. There is a huge difference between the two. If your message is time-sensitive then you’ll surely prefer reaching out to your audience via SMS.

●     Text messaging offers flexibility in connecting with the audience

Sources say that an average of 91% people have 24/7 access to their mobile phones. Plus, two out of five people even sleep with their phone close to them. The greatest part is that today all the mobile phones are SMS-enabled. You can reach your potential audience at any hour of the day.

●     No Internet connection required for text messaging

You don’t have to wait for Wi-Fi signals to get going with text messaging. There is no need of internet access to reach out your potential audience. The recipients can receive text messages even if they reach out of range.

●     No meeting with the hassles of downloads

Text messaging works on simple mobiles as well. It is not necessary for the recipients to own a smartphone as SMS is download-free. You don’t have to deal with messaging apps and QR codes or look for a barcode scanner. Simply texting a keyword to one of the shared codes enables automatic text reply, while providing the link to the download page, website, menu, etc. SMS is one of the most reliable ways of reaching the individuals who opted-in for receiving text messages.

The Concluding Word

SMS is generally used for sharing the conversation between co-workers or friends, but today it boasts numerous uses. Subscription text messaging services can be used for transmitting news, weather, stock quotes, and sports updates to the phones of the users. Moreover, SMS API can also be used for notifying the employees of service stops, sales inquiries, and other business-related information. Overall, SMS has proved out to be a boon for various sectors of the economy while benefiting people.

Advantages of Data Center Collocation

The choice to unite, move as well as grow your data and networking center is an imperative piece of your IT expansion strategy.The companies ought to survey hard and delicate expenses and advantages related to owning a network center of its owner-location Host. Numerous organizations find that a co-location center with a trusted supplier offers an appealing other option to owning and keeping up their own server centers.

The following are a portion of the key advantages of picking colocation administrations from a trusted organization as opposed to owning and working your own data and networking center:

Unlimited Power Capacity:

Private server farms can confront power limit challenges, especially when moving up to IT applications that require high power to run. Colocation offices give access to a more strong power proportion than most private network centers. This enables organizations to use advancements in visualization and high-density processing.

Furthermore, private data centers require backup energy on account of a power blackout. Server Colocation center’s power and energy production are intended to guarantee consistent and continuous energy to your gear. A full-scale power service is provided to clients who obtain power from different plants.

Less Infrastructure and Management Costs:

Reduced investment funds are frequently one of the greatest advantages of colocation centers. Numerous organizations find that colocation empowers them to decrease the cost of general IT administration.

Colocation gives the benefit of a predictable costs graph as opposed to endeavoring to stay aware of the raising capital costs of building, securing and keeping up your own data centers as power and cooling needs develop.

As opposed to putting resources into high powered generators, UPS, and HVAC units and paying the continuous costs related with this gear, colocation gives you a chance to use a perfect dedicated server network condition that is versatile to your evolving needs.


Your business congruity relies upon 100% system dependability, which can be troublesome and expensive to keep up in a private server network. Colocation centers offer numerous astounding networking system choices, so you have the adaptability to pick the perfect answer for your necessities keeping the work-flow. Our system setups are altogether intended to convey unwavering quality and accessibility.

Fast Bandwidth:

As transfer speed prerequisites increase with different applications, enormous data transfer, and distributed computing, colocation turns into a more practical decision.

Colocation centers likewise enable you to keep up the networking service and volume with robust bandwidth and no tension of negotiating and dealing with different contracts and administration setups.

With colocation, you can enhance your system execution by having access to one of the biggest IP spines on the planet and take advantage of a practical and adaptable IP network.

Data Protection:

Network breaches have expanded year-over-year and there’s no end to be seen. Network regulations are getting to be noticeably stricter, and punishments are winding up more costly. Colocation offices are solidified against such breaches, unapproved access, fire and catastrophic events. Colocation centers offer numerous layers of security facilities including cybersecurity, biometric and card entry, lockers and confined systems along with CCTV surveillance.

6 More Tips to Help Your Online Video to Rank More Highly

With the ability to communicate even the most complex ideas effectively and efficiently, online video is a powerful tool that should not be overlooked. The following are six additional tips to help you to secure top-ranking positions and place your content in front of a receptive and interested audience.

Long-Tail Keywords

Relying on popular keywords alone is tricky, which is why long-tail keywords are so important. Google Keyword Planner is an excellent tool for identifying relevant long-tail keywords within your niche, helping you to accurately appeal to your target audience and secure a solid ranking position for your central target keyword.


Encouraging your audience to complete a specific action will help you to determine whether your video content has been successful. You may want them to click through to your website, subscribe to your newsletter or download your app, but they won’t follow through without being presented with a clear and persuasive call-to-action.

Paid Promotion

Video advertising can yield excellent results, but this is only true if your content is of the highest quality. Built-in analytics technology will help you to keep track of your advertising performance, and it is recommended that you follow through with A/B testing to ensure your investment is delivering positive results.

Channel Optimisation

Fine-tuning your channel page is as important as the content it houses. Create eye-catching artwork for your channel background, include an accurate description of your business and include links to your website and additional social media platforms. Think of your channel page as an extension of your brand, and working with a professional London SEO agency, such as https://www.elevateuk.com/, will help you to ensure your online presence is seen as consistent and seamlessly professional.

Audience Engagement

Encouraging your viewers to comment on your videos is an excellent way to open additional channels of conversation. Demonstrating that you are keen to respond to questions and queries will help you to develop your online presence and to forge meaningful relationships with your audience.


After investing time, money and resources into producing high-quality video content, don’t forget to share it across your social media channels. You could even incorporate them into blog posts for your website or guest articles for external sites to increase your reach and appeal to new audiences.

Image Credit

Why Web Design Is So Important for E-Commerce

If you want a successful e-commerce store, then it’s a truism that your web design needs to be fully on point. But why exactly is this, and why does good design help to drive intended outcomes, such as conversions?

Initial Perceptions

Your online web presence is an immediate presentation of your brand. Get it right and you will impress prospective customers with an offer that resonates with them. A website that is professional and well laid out and which has clear user journeys will immediately come across as being trustworthy. Entice visitors with great imagery, layout and clear copy and they will be inclined to browse, in the same they that they would in a traditional shop.


Great websites are accessible by all and will meet guidelines for readability and broad usability with designs that allow for easy reading and engagement, especially where users are visually impaired.

Clear Positioning

When your website is clean and well organized, it immediately conveys your brand and your offer. Users should be able to tell a bit about what you offer simply by seeing your website address. Elements such as product descriptions and meaningful names, product explainer videos, product photos and customer reviews all add to this positioning and clarification of who you are and what you are selling.

User Experience

The best websites guide users easily through their intended journey and take them to where they want to be. This means ensuring that the website is well laid out and thought through, with no dud pages or error messages. It should also be mobile-friendly and responsive. A web development company in London such as https://www.redsnapper.net will carry out in-depth research into user journeys and work with business clients to constantly refine their online presence to optimise the structure and layout of the site.

Conversion of Visitors to Buyers

Every business has a website in order to drive conversions – whether that’s to gain an email address for further engagement or to direct the customer to an online purchase page. Good design isn’t simple aesthetics: it drives utility and intended outcomes – in this case conversions. Design the website well and your conversions will increase over time.

These are just four reasons to focus on the design and structure of your website. What reasons matter most to your business?

Background Check – A Secured Method to Prevent Things From Getting Remorseful!

Background checks refer to a hunt for information regarding the history of a person. To put it plainly, background checks are ‘quick checks’ on an individual’s disposition. If there is anything off-putting found on you through background checks, you could wind up becoming disqualified for a job position or scholarship or an educational grant.

Background Checks – Who is Checking Up on You?

You may not understand it, but there can be quite a lot of individuals checking up on you. Prospective employers top the catalog. Companies generally conduct background checks on job aspirants principally as a means to validate the credentials that you may have listed on your resume. Another basis is to check for any immoral record you may have. For example, a documentation concerning money may not make you a liable candidate for a monetary position in the firm.

At times, landlords also do background check on prospective tenants to evade potentially rowdy tenants. Some individuals even do background checks on people they are dating! But then, in modern times, one cannot be too cautious.

The Source of Background Checks

Background checks can unearth pessimistic information through various public documents and records. The most apparent one would be if you have a scandalous record but information can also be gathered from your driving history and your credit or financial standing. If any red flags are established on these records, it could simply break your chances of getting the job you want, that apartment you are trying to rent or a loan you are applying for.

Certainly, background checks are not just something that can be done to you. You can also carry out background checks yourself. Aside from doing background checks on others, you can also conduct them for institutions and companies. Although information regarding the services and products that a company offers is simple to come by, other details such as the financial and legal status, social status and repute may require more effort.

Regrettably, because there are so many cases of wrongful arrests and mistaken identities, background checks cannot be dependable all the time. Sometimes, you would have to conduct repeat verification steps and additional research to make sure that you have the right information.

Background Checks Permeate the Internet

Online background check has gained recognition chiefly because it is much cheaper than hiring a private investigator to do it for you. The most evident route would be to conduct informal and quick background checks through free search engines on the Internet. But this technique may provide very little data and there is no assurance as regards to the accurateness of the information.

There is no further equipment that needs to be acquired when doing online background checks and you will only be asked to pay a registration charge by these companies. Some companies even provide you data storage for all the background checks that you have demanded from them so that they can be attained ‘on demand’.

So interested in looking to someone or something? Seek and conduct online background checks.