3 Easy Ways to Promote Your Business

 “Image is everything. You don’t spare any expense to create the right image. And word of mouth is critical. Once you get a good reputation, momentum will carry you.” – Haruki Murakami

I’m reminded of this quote every time I walk down the business district where I live. Seeing how each building vies for attention from those who pass by. Some are more successful at catching the eye of the customer than others.

Many small business owners are feeling the pressure of competition in an ever growing world. While there are many ways to help your business grow, there are 3 essential elements that will help start you on that journey.

1. Curb Appeal and Signage

How your business looks outside and inside is paramount to the continued success of any business and is a show of the overall health of the company as a whole. If the outside of the company looks worn down or outdated, the first impression is always going to be poor.

Getting that curb appeal is more than just location, but also what signs are promoting your business. Outdoor signage is what the customer will see as they pass by your business. How well that grabs a potential customer’s attention will depend on how inviting or exciting that sign is.

Make sure that the outdoor signage is not only relevant to your product, but also engages the customer’s attention. This often is the first step in promoting your business as it tells the customer who you are as a company and what products or services you provide.

Since the types of signage you use will indicate the type of business you are, you’ll also want to make sure that it’s also reaching the expected demographics. Nothing is more embarrassing and off-putting than walking into expecting one thing and getting quite the opposite.

Because there are so many different types of signage that can be used, finding a dependable sign company is a great way to get started. They will be able to provide you with insight on what grabs a customer’s attention based upon location and what services you provide.

Your business’s image is important, it will be how your remembered and described to other potential customers. Do you want them to remember your business as a cheap run down place or a comfortable and welcoming environment?

2. Networking With Other Business Owners

You can turn on any television and flip through a few channels, and you are guaranteed to see a few commercials advertising some product or service. However, not all small business owners can afford the cost of a short commercial on television, let alone during prime time where the costs skyrocket.

Thankfully television isn’t the only option available when it comes to advertising.  What many small business owners overlook when it comes to advertising, is the networking aspect. Your local business neighbors can often become your best advertisers or brand advocates.

Depending on the type of business you’re running, pairing up with a business can lend an advertising hand to both. One of the most successful shared advertisements I’ve seen was during my stay at a small hotel, which conveniently had its own restaurant.

When ordering food, I inquired about their available wine selection and was advised of a wonderful vineyard that was local to the area and just had to try it. Later that night, when visiting the vineyard’s website, I found that the vineyard was also promoting the same hotel I was staying at.

This form of promotion has the same effect as when a customer has a conversation with friends or family about their vacation and the interesting time they had. It will get your business out there and is mutually beneficial to both parties.

Remember that while every customer you come across is a potential brand advocate, so is every business whose products or service align with your own. Find as many ways as you can to pair products that work well together and the potential is limitless.

3. Customer Service Promotes Customer Experience

The customer experience is what business is all about and with superior customer service, your reputation will grow. How well your business grows will depend upon how well you execute this phase of the customer experience.

The idea of the customer experience is a very vast concept. It can range from how the customer feels while in your store, browsing your goods, to how they feel you’ve provided a service to them. That process will always start from the moment they see your company logo and end when they concluded their business with you.

Many small business owners struggle with this concept, not because its overly complex or vast but because they fail to come together on providing the right expectations to the customers or holding to a set expectation.

If your business can set the right expectations and hold to them, your customers will feel that they’re in the right hands. When the customer experience is successful, the customer will often become your best brand advocate.

This means making sure that what you advertise, is what you do. Nothing is more frustrating than coming in for a particular service or product and finding out that it is no longer offered. If the product or service is no longer offered, make sure to have this communicated across the board.

The flow of your business should also set an expectation. If a customer comes into your place of business and is confused by where to start, then you’ve set the expectation that doing business with you will also be confusing and potentially disappointing and will ruin any customer experience.

Promoting Your Business

All of these different aspects of the customer experience will build your reputation as a company and through that reputation, your company will continue to grow.

At the end of the day, how well your business grows will depend on how well you, as a business, utilize these 3 elements. Promoting your business is but a start in an otherwise long journey.

Author Bio: Amber Jade Perez is an experienced business consultant who knows the importance of brand positioning. As a business writer and blogger, she shares her expertise and insight with those who need it the most- struggling entrepreneurs. In her free time, Amber enjoys spending time hiking and exploring her local area with her 3 children.

The Brokerage: A Charge for Every Trade

In this era of competition, there is hardly any field where one can earn the way he wants. Hence everyone loves to go for an avenue from where the side income can be generated. For a common man who has sufficient knowledge of finance and knows the movement of the prices of shares, it is easy to trade in the shares of the concerned company.

There are lots of companies in the share market that are listed on the stock exchanges. The share trader can go for an intraday trading or delivery trading as per his choice and strategy.

The trading in share market is carried out in the trading account of the trader. Hence for every trader to have a trading account is mandatory. The trader must also have a Demat account where the shares bought on the delivery basis may be parked. As per the rule nothing comes as free lunch in the world, there is also a charge for the Demat account which is known as annual maintenance charge.

One can check the top share broker as far as services and trading terms are concerned. The trader needs a trading account where he has to pay the brokerage as per the agreed terms and conditions between the service provider and the client. The service providers have different types of brokerage charges that they ask the client. There are regular as well as standard brokerage rates in the market which are applied by various brokers to the clients.

The accounts and brokerage types:

There are lots of brokerage types that one can see in the share market. There are standard as well as modern styles of the brokerages that one can see prevailing in the market. Here are a few of such brokerage types.

  • Regular brokerage: This is a standard type and style of brokerage charged by the broker. The trader when carries out trades, there is a total billing amount generated on which this brokerage is applied. It is usually a fixed percentage of the turnover amount. For the intraday as well as delivery based trading, the amount of brokerage differs. Usually, the intraday brokerage rate is low than that of the delivery based. This system is popular among the traders as well as brokers as one simply needs to pay a fixed percentage. However, it can be a costly affair for the one who looks at the huge volume of intraday trading.
  • Fixed amount: Some of the brokers charge a fixed amount irrespective of the trading turnover. In this case, the traders who prefer to deal in a single scrip and that too a large shot may be benefited but not those who love to go for various scripts and for different numbers as they may have to pay a high amount as brokerage.
  • Advanced Brokerage: Many brokers also offer the alow rate of brokerage to the clients who pay the brokerage of a specific amount and that too for a specific period. The client within such a period can go for the large number of the transaction without any additional brokerage.

Why are Egyptian cotton sheets so highly in demand?

The king of cotton

Egyptian cotton has a long and ancient history. For almost three centuries it has been the cotton of choice throughout the world, with an established reputation for softness, strength and superiority. Made from the species Gossypium barbadense, it was introduced into the country in the 1800s in a bid to improve the waning cotton crop.

So what makes Egyptian cotton so special?

There is a host of reasons why Egyptian cotton is so desirable. The warm Egyptian sun and the country’s climate means that the staple – or fibres – are longer than ordinary cotton. These long fibres mean the staple is an uninterrupted one and doesn’t need to be added to or mixed with others, making it much stronger than standard cotton.

The length of each fibre makes it possible to spin extra fine threads without compromising on strength; the finer it is, the softer it is. These are some of the distinguishing characteristics of Egyptian cotton. In addition, Egyptian cotton is handpicked, which guarantees not only a pure fibre but a much less stressed one than if it had been extracted by machine.

All in the eye of the beholder

Egyptian cotton sheets are more luxurious than regular cotton ones, having a greater sheen and natural lustre. Due to its porous nature, it can absorb dyes more comprehensively than normal cotton, meaning Egyptian sheets are more vivid and richer in colour than their poorer cousins.

A better night’s sleep

Whether you’re in the comfort of your own home, in a hotel abroad or serviced apartments in Birmingham or another big city, the chances are that you will sleep better under the cover of Egyptian cotton. Egyptian cotton is 100 percent porous, meaning that it naturally absorbs moisture, making these cotton sheets much more comfortable to sleep on. According to the NHS, creating a comfortable sleeping environment can significantly help towards a relaxing night’s sleep.

All in a lifetime

Egyptian cotton, with its long staples and single-ply threads, gives it remarkable durability. Sheets can last for decades and feel softer each year, keeping their rich and vibrant hues for years.

Invest in the best, and at No.8 Waterloo Street apartments, and other serviced apartments, they wouldn’t have it any other way!

Sheets made with Egyptian cotton have a thicker feel. It’s that simple!

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The Truth Behind Reference Myths

There has been a shift in recent years as to the type of reference employers provide. Recently, references seem to only consist of a person’s name, their length of employment and their job role. Where once employers would have painstakingly composed carefully drafted references, they now shy away from doing so. This change has prompted speculation that employers are afraid they’ll face legal action for providing anything but fact-only references. However, recruitment myth-busters affirm employers should not fear retaliation for completing a reference but are they in the right?

Myth 1 – Employers can be sued for telling the truth about an employee

This is not necessarily a true statement. If employers share information in a reference that is true, they cannot be sued for their feedback and should feel free to provide helpful constructive criticism. This was affirmed recently in Xref research, with 38% of respondents confirming they would avoid answering questions negatively when providing a reference for a colleague. When seeking guidance on the matter, ensure the advice applies to our legal system.

Myth 2 – Checking references is a hassle

This can be true. The method of checking references is an admin-heavy task that can increase the workload of busy HR professionals. It can be incredibly vexing and time-consuming. However, a solution to the problem is using automated services and organizations that can carry out reference checks in a quick and accurate manner, while saving valuable time for the HR department.

Checking references has dropped in importance for employers, owing to the growing number of employees now subject to Disclosure and Barring Service (DBS) checks, including health care professionals, employees who work in education, and some employees who work for voluntary or charitable organizations. A problem arises if an employer provides a glowing reference but the DBS check shows a conviction, what would they do? For more information on DBS checks consult a company such as http://www.carecheck.co.uk.

Myth 3 – References are unrealistically positive

This can also be true to a degree. Employers will, of course, be careful as to how they respond to questions on a reference. However, employers can use clever reference checking methods that offer security for both employers and the candidates. Such references cover the strengths and weaknesses of the referee, offering the new employer the chance to make an informed decision.

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How to Create Space in Your Garage

As we all know, garages have a tendency to become chaotic dumping grounds and can easily get out of hand! We need to apply the old adage ‘a place for everything and everything in its place’ to make our garage space work for us.

We’ve put together some hints to help you reclaim your garage and make the most of even a small space.

 1. What Do You Want to Store?

At the start of your garage reorganisation project, take time out to consider what you actually want to use your space for rather than simply repacking the clutter that has amassed there over the years.

Do you need space for a laundry utility room, a workshop or children’s play area? This is the time to look at the storage in your house as a whole and possibly repurpose some valuable space to suit your needs.

2. Clear Out and Clean Up

This can be time-consuming, but it is worthwhile doing this stage properly in order to get the best results. Go through the contents of your garage in sections, organising into three piles: throw out, sell/ recycle or donate and keep.

 

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Once the area is decluttered, clean thoroughly and tackle any damp patches and damage. Take the extra time to repaint to give your repurposed space a new lease of life.

3. Plan Your Storage

The key to getting the most out of your storage space is to think in terms of volume instead of floor area – that is, how can you make the most of the vertical space available. This is where it may be worth investing in Garage Racking Systems so that you can get the most transformative result.

There are many suppliers who can help you get the right specification of racking or storage units, such as garage shelving equipment, and it is worth talking through your requirements.

Remember that if you are planning to park your car in the garage, it is prudent to buy a carbon monoxide alarm.

Take time to consider how you will access all the stored items, and ensure that you plan in adequate work space. It is wise to consider your future requirements at this time, and it is always better to have too much storage than too little.

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